Merchants of Cool

What is cool exactly? Is it simply the thing we call what is "in"? How exactly do we know what is "in"? I believe nothing is. What we may call cool maybe funny and completely awkward to another group. For example, I grew up as a simple kid, with casual shoes, a normal shirt, short cut hair and a taste for soothing music. Other kids may see me as a family boy, a mommy's boy, uncool and ordinary. In my point of view, they are the one's who need judging. Kids with baggy and loose jeans, extremely large tops, phat caps and with lots of chain hanging around seem pretty irrational. Being a gangster requires a lot of pulling pants up. Goths and what they call "emo" people also have this weird taste. They have black as the dominant color and for fashion they have skinny jeans, one-sided hair, leather bracelets with metal studs and at extremes they wear eye liners. Boys with eye liners? That's over the line. For sure there are more groups that exhibit their wild imagination and style. Is cool then relative to an individual? Where is the media taking the youngsters? Or better where are the youngsters taking themselves? I myself am not a follower of trends nor am I a trend setter. I see what's happening as pure brainwash. Youngsters now create their own worlds and live by their ego. What's worse is they will forget reality and lose rationality.