The Political Economy of the Media

The media is controlled by a few which are called "the elite". Through which they hold great power over vast audiences. In a way it falls dangerous since the path of influence is narrow. Narrow in a sense that it is not open to many opinions. In this way these few guide the mass and the outcomes are relative to their intentions. As media has a massive audience, to use it to advertise products and goods is nothing but common sense, instant information relayed to the audience. In fact, it is very effective, though expensive, many still think it is ideal. That is how the media keeps itself running, short advertisements will cost thousands or even millions on the television. But does it really cost that much to run itself? Surely there are lots of profits behind. The media also have its eyes on every corner of the globe. In that way they are always updated and informed of the latest news and trends. These are what they use to control the masses. Such a good business, controlling us through ourselves.